How to Set Up a Facebook Business Account for Running Ad Campaigns

June 28, 2024

Setting up these kinds of things is super boring, but luckily it only needs to be done once :)
I tried to be as detailed as possible and share only the most necessary information to successfully start your marketing journey.

Why You Need a Facebook Business Account

Setting up a Facebook Business Account is non-negotiable if you're serious about running ad campaigns. It's your command center for managing ads, tracking performance, and hitting your target audience. With powerful tools and insights, it lets you make data-driven decisions and maximize your ad spend for the best possible ROI. Plus, it’s crucial for optimization—Facebook gathers data and learns which audience works best for your product. This account is essential for testing different niches and products effectively.

Step-by-Step Guide to Setting Up Your Facebook Business Account

  1. Create a Facebook Business Manager Account:

    • Visit business.facebook.com and click on the "Create Account" button.

    • Log in with your personal Facebook account credentials. Don’t worry, your personal information won’t be visible to others in Business Manager.

    • Fill in your business name, your name, and your business email address. Click "Next."

  2. Add Your Business Details:

    • Enter your business details, including address, phone number, and website. This information helps Facebook verify your business.

  3. Add a Facebook Page:

    • In the Business Manager, click on "Business Settings" > "Pages."

    • Click "Add" and choose whether to add an existing page, create a new one, or request access to someone else’s page.

  4. Set Up Your Ad Account:

    • Go to "Business Settings" > "Ad Accounts."

    • Click "Add" and select "Create a New Ad Account."

    • Fill in the details, including your ad account name, time zone, and currency. Click "Next."

    • Assign the ad account to your business. Choose the appropriate access level for yourself and any team members.

  5. Add Payment Methods:

    • Navigate to "Business Settings" > "Payments."

    • Click "Add Payment Method" and enter your payment details. This ensures your ad campaigns can run without interruption.

  6. Assign Roles and Permissions:

    • Go to "Business Settings" > "People" to add team members and assign roles.

    • Click "Add" and enter the email addresses of your team members.

    • Assign roles such as Admin, Employee, or Custom roles based on their responsibilities. This helps manage access and ensures everyone has the right level of control.

  7. Connect Instagram Account (optional):

    • If you plan to run ads on Instagram, link your Instagram account.

    • Go to "Business Settings" > "Instagram Accounts."

    • Click "Add" and log in with your Instagram credentials.

  8. Set Up Facebook Pixel:

    • To track conversions and optimize your ads, set up a Facebook Pixel.

    • In Business Settings, click "Data Sources" > "Pixels."

    • Click "Add" and follow the instructions to create and install your Pixel on your website.

Tips for Running Successful Ad Campaigns

  1. Define Your Objectives:

    • Clearly outline what you want to achieve with your ads.
      If your goal is testing niches, it’s better to use the “Leads” objective. If you need purchasers, just choose "Sales."

  1. Know Your Audience:

    • To nail your ad campaigns, you need to know exactly who you’re targeting. If you’re running a specific business targeting, for example, women of a certain age, make sure you set the right targeting. If you’re running a general product, go as broad as possible.

  2. Create Compelling Ads:

    • My main advice is to start with the ads similar to what your competitors run.
      You can find their ads on the Facebook ads library by adding the company brand name or relevant keyword.

  3. Monitor and Optimize:

    • Regularly check your ad performance in Ads Manager. Your main KPIs to track are CPC (cost per click), CTR (click-through rate), CPM (cost per mille), and cost per optimized event (lead, purchase, depending on your goal).

Final Thoughts:

Setting up your Facebook Business Account might feel like a chore, but luckily you only need to do it once. With this guide, you’ve got everything you need to get started on your marketing journey and run successful ad campaigns. Dive in, get set up, and start seeing the results you've been aiming for!